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How exactly Google decides which pages to rank is basically a secret. Its algorithm gets updated daily, so different ranking factors and their relative weight change over time, too. SEOs work out how to rank pages by the following means: Follow Google’s advice Going by what works Following Google’s advice Why Google won’t reveal its algorithm Google has stated that it will not reveal its algorithm. They don’t want rival companies… Read More »How SEO Ranking Works (A Brief Introduction)

SEO is important for businesses that gain any customers through their website. It can be done without tools but it will be basic and difficult to do. Are SEO tools worth it? If you use your website to gain customers or visibility, some SEO tools are worth the investment. They are especially useful for the following areas: Website audits Keyword research Competitor research Backlink research Tracking your website’s SEO progress… Read More »5 Reasons Why SEO Tools are Worth the Investment

There’s a 37% chance that your website is a WordPress website. If so, read on for a quick guide to three plugins that will help optimise your site’s SEO. What is a WordPress plugin? WordPress plugins are software that you can download from your WordPress control panel. They are made by a variety of developers (using PHP programming language) to provide websites with new functionality or benefits. Many plugins are… Read More »3 Great WordPress Plugins for SEO (for Beginners)

A lot goes into making an article or page rank on Google. The type of copywriting used is an important part of it. The below best practices will help you create good SEO web copywriting. SEO copywriting definition SEO copywriting is copywriting designed to optimise an article or webpage’s chances of ranking. It has many overlaps with copywriting for marketing more generally, including the essential need to write well. The… Read More »5 Essential SEO for Copywriting Best Practices

Content silos’ are a simple and effective way of using internal linking to organise related website pages. Done correctly, they can gain you more organic traffic. They are easy to understand and set up and don’t require a web developer’s help. The basic concept of the content silo Website’s often have service/product pages, which they occasionally link to with blogs or other pages. Content siloing is a way of consciously… Read More »What are Content Silos? (A Simple Guide)

Table of Contents Local SEO (search engine optimisation) is increasingly important for millions of local tradespeople and businesses. But what is it? Firstly, let’s look at what SEO is. After this, we will look at what local SEO is. SEO SEO is basically the art of improving how high up a website (or business listing) appears in Google’s search results. (It also applies to other search engines, such as Bing,… Read More »What Is Local SEO? (And Why Your Business Needs It!)

Table of Contents In Part 1 of this SEO content creation series we looked at keyword research, and in Part 2 we looked at how to optimise your content. Here in Part 3, let’s look at another essential element of SEO that will help you improve your content’s ranking: Backlinks. What are backlinks and why do they matter? After you have created and posted your content, the next thing to… Read More »SEO Content Creation – Part 3: Backlinks

Table of Contents The key to SEO content creation is writing (and formatting) relevant and good-quality content. In fact, one of most common phrases in SEO circles is ‘Content is King.’ SEO content creation is basically a 3-step process:  Keyword research Making Your Content SEO-Friendly Backlinks & content promotion In this guide I will walk you through each step and its rationale. But first, I will explain why content is… Read More »SEO Content Creation – Part 1: Keyword Research

Table of Contents In Part 1, we looked at the first stage of our journey: Keyword research.  After choosing your keyword, you need to write a good article/blog around this word or term.  Easy, right? Well, that depends. There are a few factors which you should consider:  – The keyword’s difficulty  – Your (or your team’s) writing skills – How your content is structured  The first point is discussed in part 1. The second… Read More »SEO Content Creation – Part 2: Optimising Text

Google’s E-A-T, a concept very relevant to SEO, stands for Expertise, Authority and Trustworthiness.  It is an increasingly important concept to understand when working on ranking your website. Google’s HQ in Mountain View, California Background (skip this section if you aren’t interested in the history of E-A-T) E-A-T was first announced (and labelled as “very important”) in August 2018, when Google released its Search Quality Evaluator Guidelines. It was mentioned 186 times in… Read More »What is Google E-A-T?