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What Is Local SEO? (And Why Your Business Needs It!)

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Local SEO (search engine optimisation) is increasingly important for millions of local tradespeople and businesses. But what is it? Firstly, let’s look at what SEO is. After this, we will look at what local SEO is. SEO SEO is basically the art of improving how high up a website (or business listing) appears in Google’s search results. (It also applies to other search engines, such as Bing, Youtube, etc., but… Read More »What Is Local SEO? (And Why Your Business Needs It!)

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How To Chose An SEO Company To Work With?

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In today’s online world, SEO is an increasingly important area. If your website doesn’t have good SEO, it will have low traffic and you will have fewer clients. There are many SEO services out there vying for your business. So how do you choose which SEO company you should work with? In this post, I’ll give an overview of: The differences between SEO agencies, freelancers and consultants How much SEO… Read More »How To Chose An SEO Company To Work With?

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SEO Content Creation – Part 3: Backlinks

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In Part 1 of this SEO content creation series we looked at keyword research, and in Part 2 we looked at how to optimise your content. Here in Part 3, let’s look at another essential element of SEO that will help you improve your content’s ranking: Backlinks. What are backlinks and why do they matter? After you have created and posted your content, the next thing to think about is… Read More »SEO Content Creation – Part 3: Backlinks

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SEO Content Creation – Part 1: Keyword Research

The key to SEO content creation is writing (and formatting) relevant and good-quality content. In fact, one of most common phrases in SEO circles is ‘Content is King.’ SEO content creation is basically a 3-step process:  Keyword research Making Your Content SEO-Friendly Backlinks & content promotion In this guide I will walk you through each step and its rationale. But first, I will explain why content is so crucial for… Read More »SEO Content Creation – Part 1: Keyword Research

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SEO Content Creation – Part 2: Making Your Content SEO-Friendly

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In Part 1, we looked at the first stage of SEO content creation: Keyword research.  After choosing your keyword, you need to write a good article/blog around this word or term.  Easy, right? Well, that depends. There are a few factors which you should consider:  – The keyword’s difficulty  – Your (or your team’s) writing skills – How your content is structured  The first point is discussed in part 1. The second point is very… Read More »SEO Content Creation – Part 2: Making Your Content SEO-Friendly

Google E-A-T

What is Google E-A-T? And why it matters for SEO

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Google’s E-A-T, a concept very relevant to SEO, stands for Expertise, Authority and Trustworthiness.  It is an increasingly important concept to understand when working on ranking your website. Google’s HQ in Mountain View, California Background (skip this section if you aren’t interested in the history of E-A-T) E-A-T was first announced (and labelled as “very important”) in August 2018, when Google released its Search Quality Evaluator Guidelines. It was mentioned 186 times in… Read More »What is Google E-A-T? And why it matters for SEO

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What is SEO?

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SEO (Search Engine Optimisation) is the field of increasing traffic to websites.  There are many ways to improve your SEO, from simple measures like creating blogs to more technical ones involving changing the user experience on your website.  Google has an algorithm that detects, amongst other things, how long people stay on your website. Their goal is to provide users with the most relevant results.  Although you may *think* you… Read More »What is SEO?